Two things your video marketing agency doesn’t want you to know!

Two things your video marketing agency doesn’t want you to know!

In principle, your video marketing agency is supposed to make you gain visibility and/or bring you more clients, by offering you creative and high-impact video content.

Whether it’s through humor to create a likeable brand image, or by pulling on the most sensitive and terrifying strings to get people to act now…

…the field of possibilities is gigantic.

But that’s the theory.

But before talking about the practice, we are already going to ask ourselves a question that makes sense…

• Why talk about video on a blog dedicated to SEO?
• What really matters in a corporate video?
• How to communicate massively in video and at a lower cost?
• How to find a good marketing video agency?

Why talk about video on a blog dedicated to SEO?

Quite simply because the video is an overpowering tool for your SEO.

For the record, more than 80% of Internet traffic is video today.

Many doubted this figure not so long ago, but since the arrival of TikTok, there is no longer any doubt.

But that still doesn’t tell you how the video marketing agency is about seo services belfast…

I’m coming.

You have surely noticed that during your searches on Google, it happens that the first results are precisely videos (we will see a little further down how to position yourself in this location).

Because in fact, Google analyzes your videos, a bit like for the texts of your website or your blog, with more or less the same requirements…

…in order to highlight videos with good quality content and a good number of relevant external links (for videos, it’s in the YouTube description).

A good practice is also to transcribe your entire video into a blog post.

Beyond earning points for your SEO, you offer your visitors two ways to consume your content (video or written).

And don’t forget that the title of your video is an essential element to gaining visibility (like a blog post).

Your title is above all a hook that must attract attention while making a promise, which will be kept in your video. And of course, using relevant keywords for your SEO. It goes without saying.

To take advantage of video placement at the top of Google search results, you must add a semantic tag in your title, description, cover image, and for each overlay or URL in your video.

You can go all out by indicating how long the video lasts when it was uploaded and even its format (dimensions).

There are plenty of other SEO tricks for video, but it deserves an article just for that, so let’s get back to the main topic and talk a bit about the marketing agencies, that produce your corporate videos.

I think that when going to see a video agency to make a corporate video, the question to ask first and foremost is…

What really matters in a video marketing agency?

In the intro, I told you that video marketing agencies are supposed to give you high-impact content, remember?

In fact, a lot of companies release bad video marketing agency. It is often a question of ego. The boss wants to show off his business, thinking that it is enough to show that we exist for it to bring back customers.

And agencies are often more concerned with the rendering of the image than with the quality of the message when that’s the only thing that matters!

The message!

People don’t care who you are, how long you’ve been around, or how you make your products.

Instead, tell why you’re doing it, and what values ​​you have (true values ​​that people can relate to, not stupid stuff that all companies regurgitate).

Is your product linked to a personal story? Does it address a problem you encountered in the past that is resolved (or in the process of becoming so) today?

If you understand the importance of the message in relation to the quality of the image, you can limit the additional costs and get to the point, with a powerful message.

You don’t need to have an aerial view of your business or to use the best camera on the market (whereas the gear is often the main argument of marketing video agencies), but on the other hand, you need a relevant message that will impact your audience.

But if you settle for just one video, your visibility and SEO will stall.

So…

How to communicate massively in video and at a lower cost?

To communicate massively in video and at a lower cost, you must focus on the essentials.

The message.

Do you remember?

And to keep costs down, nine times out of ten you can use royalty-free videos to illustrate your message.

Forget the organisation involved in recruiting actors, and extras, finding the shooting location (or betting on the weather), getting the sets, or the costumes, and paying a whole production team.

Imagine the reduction on the invoice, once all these costs jump!

To keep only one person editing your videos and really focus on the essentials. Your message.

Many commercials (even aired on TV), were made without filming, just with royalty-free images and some graphic resources (which you already have).

You can find voice-over providers on sites dedicated to freelance services and with this small detail, your videos will have a very respectable aspect and a strong message.

With this method, you can make dozens of videos for the price of one at a production agency.

But if like me, you don’t have the time, then you can turn to the few agencies that understand that the message is the priority and don’t seek to make your cash cows.

So the next question to ask is…

How to find a good video marketing agency?

In reality, I don’t know if there are many marketing video agencies that offer you such a pragmatic service, but I know at least one!

I really like these people and particularly the manager of the agency, who precisely submitted this production method to me, which is much less expensive.

This marketing video agency is the End agency.

They know how to find the words to increase the impact of a message. They know how to produce videos without filming, with a super clean rendering. And when they have to do a shoot, they are always ultra-efficient.

This agency is able to provide you with massive advertising videos, using royalty-free videos, some graphic resources you own and recording voice-overs, all without costing you an arm, an eye and a kidney.

And regarding your corporate videos, they will be able to offer you a scenario that will follow the same structure as the greatest stories ever told, to underline your values, or tell how you manage to solve a specific problem.

They also offer other formats, just as interesting, such as customer testimonials which have the same effect as written reviews, but better.

Or the interview videos, which, if done well, give you the image of an authority figure in your industry.

I let you discover it on their site and if ever, tell them that you come from me 

I hope this article helps you as you think about how to make your next video ad or what story to tell in your next corporate video.

Think SEO, think the message, think your title. Like a blog post.