SEO

Benefits of Blogging – Why Your Business Needs it

sarahmJuly 13, 2022

191 3 minutes read

Blogging for small companies. What’s the deal?

Simply stated, blog posting is among the most effective content marketing tools that businesses have access to the present.

If it is appropriately done When done correctly, blogging can deliver impressive results and require only just a tiny amount of money in other digital marketing tools and strategies might.

What kind of results are you getting, You might ask?

Let’s dive in…

Ranking Higher on Google

Nowadays, getting your business to rank in one of the top three results on Google’s search results page (SERP) is undoubtedly one of the essential ROI priorities a company can achieve.

The number of customers who require your assistance and are looking up “Edmonton florist” to find the right brand to be the winner of their business is growing every day.

How do you use blogging to help get higher on Google’s result page?

The primary goal of Google when it comes to deciding what pages to display in every search is to locate the best quality, the most reliable page that matches your query.

Google examines two crucial factors when determining your website’s performance: Dwell Times and the Bounce Rate.

Dwell time is the number of time visitors spends on your site, expressed in minutes (seconds/minutes).

If Google determines which site to display first in its results, it looks at the dwell time.

Google estimates it when they compare two web pages, the one that users stick around for an average of four minutes is a more valuable resource than a site that can hold a visitor’s focus only for about 30 seconds.

The website with the longer dwell time should contain higher quality content and provide an answer that is more reliable than the site with the shorter stay.

Bounce Rate is the number of people who visit your site and quit without doing anything like clicking on a link or going to another or a third page. It is expressed in percentages. (%).

The bounce rates of your website adversely impact the way Google evaluates the website’s quality. A lower bounce rate indicates to Google that the information you’re providing is valuable and relevant when people arrive on your site.

Introducing a blog to your website allows you to increase both of these elements by providing exciting and well-linked content for potential clients to investigate and an incentive to keep them there for a while.

More Sales

Small business blogging can also help inform your customers about your company’s services and products or services.

Perhaps you have a bike repair shop, and a potential client visits your site to make an appointment for an initial maintenance service. While on your site, they see your most recent blog post, “The Five Most Utilized bike accessories every serious cyclist requires.”

In this blog, you’re positioned to highlight some of the latest items in your store and inform your customers about the benefits of each one.

When they deliver their bicycle to the booked service, they’ll buy the accessories they need at your store.

Create Leads for your business

Imagine yourself as a supplier of exquisite equipment for the kitchen in Edmonton.

Many appliance stores in or around Edmonton are already optimizing their websites and could also be paying to purchase terms like “appliance stores Edmonton” and “buy Kenmore fridge Edmonton.”

But, what is the expression “fridge producing a buzzing sound”?

A person typing that query on Google is experiencing issues in their fridge and is trying to figure out whether they can fix it themselves, have it repaired, or have to buy another one.

In this scenario, writing the blog post “Is Your Refrigerator Making an eerie sound? Examine These 3 Things First .”>> will lead the user to your site, describing how to identify the three most frequently occurring issues that can cause the noise. It may conclude with a Call-to-Action like:

Does your fridge continue to make the same sound after the three tests? Talk to one of our skilled Technical Support Team members or browse our range of Frigidaire, Kenmore, and Samsung refrigerators.

Small-scale businesses can benefit from blogging by having an opportunity to engage with their customer in other stages of the purchasing process besides the “purchase” stage.