Content Marketing: 10 Effective Ways It can Benefit Your Brand

Content, the new normal to the digital marketing landscape, can help businesses from any industry. This is why content marketing with a powerful SEO system is a MUST for organizations. On average, content marketing accounts for 26% of B2B marketing budgets. Through content marketing, you can make your business a great resource for educational information that helps customers make the right purchase decision.

Why don’t you take a look at these statistics if you don’t understand the importance of content marketing?

• After reading reviews from customers, 80% of customers tend to feel positive about the company.
• After reading content, 60% of people tend to get inspired to seek out the product or service

Why is Content Marketing Essential for an Organisation?

1. Audiences will trust you

Creating valuable content can help your business build a stable relationship with your audience. Your brand reputation will automatically be improved as the contents show up at the right place and at the right time. The better the contents your customers see from your end, the more positive association they will have with your company.

2. Increases your digital footprint in Content Marketing

The more you add quality content to your website, the larger your digital footprint becomes.  Your business will appear more in the search results. Every page you add to your website, the search engine will give one more page to index and serve all of your potential customers. With quality content on the website, the chances of choosing your business increase.

3. Build brand awareness

There is a whole new crowd that has little or no clue about your business and it’s time that you change that. If you need a literature essay, marketing can significantly increase the traffic to the site so that you can get quality, consistent traffic and inbound links to our site. This will expose the audience to your brand that you never knew existed. Through content marketing, you will be able to generate awareness and leads for your business.

4. Get better traction on social media

 Creating trending and viral content is crucial to increase social media followers across channels and get better traction. Use Hubspot’s analytics software to keep a track of the performance of your content campaigns.

5. Showcase your subject matter expertise

Consumers must deal with experts who understand the ins and outs of the industry to showcase a range of expertise in the field. Contributing valuable knowledge through content marketing helps the audience make an educated purchasing decision.

Creating blogs and articles will help you show leads and customers how much you are knowledgeable about the industry and the challenges you tend to face. Customers are more likely to purchase from a business that demonstrates their expertise and knowledge. They will be able to rely on you as they are assured that they are being taken by industry experts who can easily answer all their concerns and troubleshoot any issues.

6. Gives reasons to the customer to keep coming to your website

As you go on helping your audience solve their problems through content marketing, you are developing a deeper relationship with them. The perfect example for this will be “Whiteboard Friday” that team moz.com was behind.

7. Better search engine optimization

SEO is one of the reasons why you must create great content. This is how search engine uses content to connect with the next customer.  It is through keyword strings that buyers use search engines to look for solutions. Through quality content, organizations can get to the top of the search engine in organic search. They tend to bring qualified traffic to their websites.

8. Content marketing is cost-effective

One of the greatest benefits of content marketing is generating inbound leads by attracting ideal buyers. If the content is pleasing captivating enough, customers will like to see more.  The more qualified leads, the lesser time it spends selling.

9. Delivers a high ROI

With an effective content marketing strategy, you will experience a positive return on investment in various ways. Here are the things your business will enjoy:

• Better brand reputation
• Increased leads
• Increased inbound traffic
• Higher brand visibility

10. Visitors will share content on social networks

If your content can uniquely solve a problem, chances are more people will distribute your piece of information. As more people start to share your content, it will help the organization look good as a thought leader/expert.  Social media nowadays is the best way to reach customers. If you keep on creating content that people like to share, you will be way ahead of your game.

There are countless reasons to do quality content marketing for businesses. Investing in proper marketing will be rewarding for now and years to come. The right content will push the customer to click on your content. Contents that offer value for the customer base will improve brand loyalty. Quality content has the potential to attract and convert new customers to the organization.