How to create a real estate agency website

Creation of a website for a real estate agency according to all the canons and rules. Chips, illustrative examples of sites of famous world companies that work in the field of residential and commercial real estate. We will talk about this in the article. The site can become the main sales tool for a real estate agency. Of course, if you launch paid traffic on it or promote your site in search. A poorly designed website will scare off potential customers.

Many clients order the development of their resource on freelance, but we recommend contacting professionals. This will allow:

• Create a positive image for the real estate agency;
• Expand the circle of potential customers;
• Replenish the information base of objects;
• Avoid additional costs for improvements in the case of a non-professional site or a freelancer, as is often the case.

A real estate agency website has many factors that determine the opinion of a visitor – from design to presentation of information, thoughtful navigation and site interfaces. Want more clients? Develop a website in an experienced studio. A professional website attracts customers.

User friendliness

Website navigation is a key step in website development for a company that offers properties for sale or rent. This is especially true for sites with a database of objects. It is necessary to make the navigation and interface elements as simple as possible. The resource should be intuitive and easy for the visitor. Remember that the sooner a potential client finds the information he needs, the sooner he will come to your office to discuss the deal.

Internet marketers argue that a minimal design is the best option for a real estate website. It is important to make the resource load quickly, display correctly on mobile devices and have the same look in different browsers. Otherwise, potential customers will quickly run away from this site to competitors.

Laconic design is a strong competitive advantage. Simplicity and clarity help visitors navigate the site. In our opinion, the best design option in this segment is the absence of the design itself in the context of ruffles and embellishments. Put important elements in the foreground: prices, list of properties, your selling proposition – in general, anything that helps a potential client to make a choice in your favor.

Relevant content

Filling the site with articles and content is the next step. Overall performance is highly dependent on the quality of the content. The website of a real estate agency should contain not only data about the company, its history, mission and advantages, but also useful articles, analytics of the real estate market, interesting news in the field of real estate and other useful content.

Moreover, articles should be attractive not only for readers, but also be adapted for search engines. The general rule of content is that after reading the material, a person stayed on the site and satisfied his interest, and did not click on the cross in the upper right corner.

Do not try to make abstruse articles – few people delve into complex material. Make unique and interesting content for your target audience. In addition, all text materials on the site must have a relevant title and contain key queries for the search engines Yandex and Google.

Real estate catalog

A real estate resource is only effective with a catalog of objects. No matter how vividly the advantages of a real estate agency are described, a potential client pays attention to interesting options for objects. The task of the site is to show interesting options and help with the choice of a property.

If you are hosting a real estate catalog, make it convenient and easy to use. Filtering objects by price, area, location helps the client find what he needs. This increases the rate of engagement and time of the user on the site, which has a positive effect on the authority of your resource for search engines. All information on the site should be filtered so that the client can access the desired section of the site or category of objects. Don’t overload the search form. It should contain only significant selection criteria for your properties.

Each proposal for an object in the catalog should be described in as much detail as possible. On the site, you need to place not only text data, but also photos, videos, geotagging data, and so on. The combination of these techniques will interest the client. Well-designed promotional materials will also impress the client. Do not skimp on the design and high-quality presentation of your proposal on the site.

Examples of websites of real estate companies

Example # 1. DeCore

Great site. Convenient navigation and useful information on the main page. Well, what else is needed. Here you can buy, rent or sell your property. The site focuses on the search form and adding an object. This is the main activity that works great.

Key findings

Here are some of the top tips to help boost your results and sales. Of course, some of these recommendations can be applied to any type of business. Still, some of them are very important. Therefore, we recommend that you carefully study them and use them in your business.

The segment of real estate services is a competitive market. Hundreds of companies are fighting for the attention of the client. Even one flaw can scare a client away forever. One dissatisfied customer can ruin the reputation of an entire company on the Internet. Therefore, one should not save on the quality of services. Try to maintain the authority of your Internet resource at the highest level!

We recommend evaluating the effectiveness systems. Yandex Metrica, Google Metrica, Advertising studio – such as using analservices allow you to easily track user 

activity. With the help of analytics services, you can find out from which browser the user comes in, what he is interested in, what requests direct him to your site. Studying statistics will allow you to determine the needs of users, identify the main advantages of the site and find out which aspects of the site should be improved.

Want to understand what potential customers are missing? Organize a survey, ask users to leave feedback for the “gingerbread”. In exchange for feedback, for example, you can send a market review or other useful material. This will help you find out what users want and will also raise the credibility of the real estate agency. If your main source of traffic is contextual advertising, we recommend that you pay maximum attention to the quality of the website.

The creation and development of a website in the field of real estate services is not easy. It is better to use the services of specialists. The advertising  studio staff will make a real estate website an ideal sales tool like, while saving you time, effort and money. Don’t save – the miser pays twice. You can order website development in our internet marketing agency, just  write us a  letter and get 1 month of advertising  for free.