These days, the best way to approach your targeted segment is to send them an email. Email is like sending a commercial message to someone personally, one will open it only if it has some unique qualities to get it open else it’ll be deleted even before opening, and with that, your purpose for writing that mail will also be ended. That’s the biggest fear in mind while designing an email since all your efforts will go in vain if it’s deleted before opening.
Best marketing tool
Mobile and Email marketing is one of the best digital marketing tools to improve ROI. The layout of the email should be mobile-friendly since people now a day access their mails mobile-only. The idea is that we shouldn’t lose any of the potential customers; therefore emails should be mobile optimizing. Optimizing your email strategy matters since you approach people personally in a way and there are the highest chances of conversion in it since you are reaching directly into their hands. If email is relevant enough you’ll get the reply back and it could be one of your potential leads for conversion.
Factors to keep in mind while framing email:
Relevancy- Email should be relevant and to the point conveying the same information which the customer wants or it should be industry-specific. It should be line up as per clients’ needs.
Time- It’s important to note the time when you are sending mail like early morning so that one receives it first in the morning. Avoid sending on weekends.
Design- Email should have a good design or template, carrying proper Headline and Subject. The receiver’s perspective should be kept in mind while designing. One would open it only if the headline is of his use.
Body- Content in the mail should be valuable enough so that it could make the reader feel that he’s missing something if he’s not replying to this mail or it should be strong enough to create the need even if not required.
Images- Clean and exact message conveying images should use to make it more attractive.
Data- First and foremost thing to do is to collect the target for the database at which emails have to be sent to get better results.
Keeping these small things in mind can optimize your email n mobile marketing campaign and thereby, getting better results and in turn better ROI. It improves your online presence and extracts potential leads. Before initiating this campaign, one needs to have a better understanding of his target market or audience, their needs in what suits them, or what information they want. Once you have a clear idea in your mind about how to carry the entire email campaign, the results will be positive.
E-MAIL MARKETING TOOLS
Emails can be use as a tool to maintain Customer Relations, Customer Engagement, sales email templates reinforce Brand presence and add credibility to your business. An email sent to a list of customers usually contains a Sales Pitch and a ‘Call to Action’. Email marketing campaigns may include:
- A Restaurant promoting a special discount.
- An Electronic store offering cash off code at its online purchase.
- A Company encouraging people to download a game that integrates into the users’ Facebook profiles.
- A Gym/Spa offering its members a special voucher that they can bring a friend along with them for free.
- Accounting firms keep in touch with their clients by informing them about changes in tax legislation.
- Sending Weekly Newsletter containing industry news, and web links to various articles and blogs.
- A daily digest or Breaking News Alerts from an online newspaper.
- A Publisher of young adult books using email marketing to promote free and exclusive screen savers, ring tones, and wallpapers to its young readers.
Email Marketing Tools:
It’s incredibly a Cost-Effective Communication medium, if used properly; it can deliver an excellent ROI. Various functions that email marketing tools provide are:
- Easy to Use Tools – you can create and start working from ready Email Templates initially.
- Testing Tools – It allows you to check if your messages pass all major spam filters.
- Tracking Tools – It shows how many people have ignored, opened, or responded to your email.
- Personalization Tools – You can modify the content dynamically to individuals or specific target profiles on your list.
Email Marketing serves as an effective way to get your brand out in front of a list of prospects regularly.