How to Optimize Your Website to Get More Exposure

Ask any marketer what he wants, and the answer will be “more online exposure”. Before your start making a connection, let’s break down the sources that can help you optimize your website for more exposure, traffic and sales.

“Generating traffic and leads through a website is a challenge as the competition is high, but competent marketers tilt at windmills to be different and to make a difference.”- Assert IT

Let’s face it; there are always some hurdles that affect your online growth.

Whether you have reached a plateau or just getting started, you always have to look for a traffic-driving tactic to withstand challenges and push your business to a new curve. These are the common problems that people face with your website.

Common Reason People Don’t Visit Your Website

A fraction of a second, and the visitor is gone, painful? Yes, it is. Here are the possible reasons why your target audience quit your website or doesn’t even stop by.

Let’s do some contemplation before proceeding ahead. Answer these by yourself to know the issue.

• Do you rank for the keywords you want?
• Is the UI/UX of your website compelling and easily navigable?
• Have you placed content and CTAs formally?
• What’s the bounce rate?
• Have you created a conversion funnel? Where are you losing your audience?
• Are you targeting the right market segment?
• How do you reach out to your audience?

Get answers to all these to discover where did you go wrong.

Not getting enough website drive can put off your sales. Besides, you can also take a look at the technical aspects of your website to spot the mistake.

• Slow loading is a slow killer. Fix it instantly.
• Lack of basic information. Users always prefer a background check before they purchase from you.
• No authentic/fresh reviews/testimonials. What else will validate your reliability? Add reviews to assure your presence and excellence.
• Inappropriate Content. Streamlining the content properly to be valued by search engines and users.
• Incomprehensible fonts. Hard-going font will dissuade the audience midway. Be clear and explicable with fonts and make sure it matches the brand value and tone.
• Illogical UX. Try to construct a user-friendly website/app that encourages more user retention and interaction.

Here are the most effective ways to optimize your website to boost conversions.

How to Optimize Your Website to Boost Conversions?

Optimizing your website for all these aspects can help you boost your conversion.

Blog More Often

Blogging is one of the most powerful techniques to get exposure. From the title to the content, every aspect of your blog can help you achieve conversion. Optimize your website with quality blog content to maximize your reach. Content is the key to ranking, and with this, we allude to the fact that quality content can get you more traffic and ranking. Content that is plagiarized, full of mistakes or given irrelevant citations or anything that is not worthy of being called in that particular scenario should be removed instantly. Go with long-form informational or promotional content on the website to add some value to it.

Statistics say that companies that blog get 97% more links to their websites.

• Jot Down Some Hot Topics to Write
• Hinge on Innovation to be Effective
• Headlines Should Be Catchy and Canny
• Invite High-Quality Original Content from Guest Posting
• Use Designing Tools to Get Appropriate Images

Optimize the Search Engine Result Appearance

It’s the biggest of all.

Optimizing Meta description and Meta title can get you organic clicks. This will make your SERP more appealing and engaging. Reveal the crux of the content in irresistible 155-165 characters through your Meta description; make it actionable with a CTA. Add a 60 characters Meta title to the descriptions that follow and meet the search intent.

Internal Linking

Linking to other pages on your website improves the navigation of the website. Add 3-4 links to other web pages on a webpage to drive traffic all across the website.

• Improves the retention rate
• Makes visitors stay and navigate
• Allow them to extract more value

Seize all the link-building opportunities as these links are the gateway to your ranking, exposure and authority. Optimize your website for links to get maximum traction.

Keywords, Keywords, Keywords

How will you put your website at the top of SERP?

Keywords will help.

Simply, discover the keywords that you want to work on for your business. These keywords will help your audience to reach you whenever they search for something similar to what you sell. Increase your Domain Authority by creating content using those keywords. Place keywords strategically on important positions like in Title Tag (meta title), H1 heading, in two H2 headings, Body Section, first 100 words, Image file names and alt text and Meta description. Use keyword research tools to find out the best keywords for your business. Select them on the basis of keyword density, volume, and GV and TP. Prefer long tail keywords as they are easy to use.

Accelerate Page Speed

Have you ever waited for a website to open? It turns extremely annoying if it takes more than 30 seconds to load. In the world of bits and bytes, who has the time to wait for a low-loading site? If a site takes forever to load, it’s more likely to get abandoned by the user, thus inflating the bounce rate. After the page speed update, page speed has become an important ranking factor. Page or site speed is the biggest role player that contributes to the reduced traffic volumes. The faster the site loads, the better it performs.

Fix all the technical glitches that persist on your website to improve the page speed. Analyze the usage of third-party plugins, image file sizes, and page structure. Evaluate the site’s performance using Google’s PageSpeed Insights tool.

Make Your Site Mobile Responsive

We all know that our reliance on mobile devices has increased by 470%. Making mobile and screen-friendly websites makes it easy for users to pinch and scroll their way around your site. An easily accessible website is more likely to get better retention than a website that is not mobile optimized. Implement schema markup to improve the indexing of your website and Webpages.

Engage on Social Media

Pull off engagement subtly using social media. Embedding social media to a website improves credibility and makes your website look authentic. People get to see the diversity and creativity they seek through your social media when they visit your website. Attract more traffic to your social media by hiring influencers. Influencer marketing is in all rage these days. Organic growth of social media traffic takes time. You can surely rely on it, but then you have to be extremely regular and creative. Join forums and social media groups on LinkedIn, Facebook, Instagram, and Reddit. Or, you can reach out to the social media crowd by running paid ad campaigns.

Why Website Optimization is Necessary?

• Drive Traffic Or Visitors To The Website
• Create Personalized Experiences For All Types Of Visitors
• Convert Visitors Into Prospects And Customer
• Acquire Credibility To Improve CTR
• Receive More Visitors From A Search Engine
• Simplify It For Your Prospects To Find Your Business
• Help You Rank Higher Than Other Millions Of Websites

Tools to Use to Optimize Your Website

Top-notch tools, advanced strategies, and hit and trial methods can help you improve your website performance, drive more traffic, increase conversions, and grow revenue. Use Google Analytics, Google Search Console, Ahrefs, SEMRush, Core Web Vitals and Page Speed Insights to improve the conversion rates. Fix all the technical issues and see your website ranking surge to the top.

There are numerous technicalities to handle. Look out for companies that can help you optimize your website for maximum retention and conversion. Seeking a professional SEO Company in Noida would be of great value to you. Share if you find some value in this content.  If not, write us the topic you want to be discussed in the comments below.