Know-How to Plan an Ecommerce Content Marketing Strategy
Content Marketing
Let’s begin at the beginning with content. Content can include blog posts, articles, and podcasts. Videos, infographics, and podcasts are all examples. It is created, distributed, and promoted to attract new audiences and build positive relationships between your Brand and them.
It sounds great, but what about content Marketing? Your Brand can market itself using content marketing. It is an admiringly effective method to get people to trust your brand enough to give you their money. It’s a way to make ‘direct’ connections between your audience and your brand. But, what you want is to create an emotional connection with your audience that will build brand loyalty and make them remember you.
Planning an eCommerce Content Marketing Strategy
Now we get to the core of the matter: creating your content strategy for eCommerce. This includes social media, mobile devices, and eCommerce SEO. Visual content is also included. So get ready to learn.
The sales funnel is first, and the customer journey it represents (simplified here).
- Awareness: potential customers become aware of your brand and the products/services that you offer
- Interest: A potential customer is interested in your brand and may consider giving you their business
- Decision: potential customers decide to become your customers
- Action: Potential customer becomes your client
Although eCommerce content marketing strategy is important throughout the funnel, it’s the most crucial step. This is what you will tailor your content to. These two steps often overlap, and they are interrelated. This is called demand generation.
Create Awareness and Interest
To create awareness for your brand, you must get your company off the ground. This includes getting to know your audience and joining social media. Our specialty today is creating content.
If you are an eCommerce business, it is easy to find your target audience because certain demographics have been attached to products/services.
Once you know your audience, determine the best way to reach them. Are they more likely to visit certain websites? Are they more likely to use certain social media channels than others, especially for different age groups? This is how you can create great content.
Content Creation
Create a content calendar before you start creating content. This one is a lifesaver. You’ll be able to organize the content you want to create for each social channel, and also choose the best times and dates to share your content. Do some research on eCommerce trends before you create the calendar. This will allow you to better tailor your content and determine where/how you should share it.
Mobile-First
The mobile trend is currently the dominant one. It’s likely to be one of your first trends. We are trading our desktops in for our smartphones. Although we are not trading in our desktops, we prefer to use our phones for browsing the Internet rather than desktops. Switch to a responsive website, which adjusts the size of the content based on the screen it is displayed on.
A responsive website is a must if you are not going to get one. You can’t have a responsive site. If they don’t, it will be difficult for many people to access it.
Keywords and eCommerce SEO
You’re now ready to create content and make it available to everyone with a responsive website. You can start by researching keywords based on your target product. To find new words, you can use tools such as Google AdWords Keyword Planner. SERPs Keywords Database, SEOrush, Moz Keyword Explorer.
Once you have chosen your keywords, use them in your content. You should place them in your headings or subheadings. Make sure to use synonyms and like-phrases. To boost your eCommerce SEO, strategically place backlinks on other pages of your website.
The Importance and Social Media of Visual Content
There’s a good chance that you will share most of your content via social media. It’s a great way to be found, get your content shared, and grow your following. Visual content, such as infographics and images, is key to social media. This is especially important for eCommerce businesses that need to show off their products.
Consider the social media channel you are using before you post all-day visual content. Pinterest and Twitter (and Twitter, a little bit) are visual platforms so keep it simple. Share images and any written content that you have created on Facebook. As long as you aren’t too sloppy, use hashtags (#), to be found.
Last Thoughts
A business operating in the eCommerce sector will always benefit from content marketing. It builds brand awareness and loyalty, generates demand, and makes it easier for your target market to find you by optimizing for SEO. What more could you ask for?
