Social networks in tourism, which are better?
If we talk about social networks focused on tourism, both in the case of hotels, travel agencies or any other tourism business, we must be clear about which social network or social networks are best suited to our company (e.g; IGDean) and define our strategy of the social mean.
For this reason, in today’s post, we are going to try to evaluate the most suitable alternatives and channels to choose which social networks are most suitable in the case of tourism companies, taking into account the diversity of digital travelers.
Social media in tourism and its influence on the traveller’s buying cycle.
As we already know, the digital traveller uses different types of social networks regularly and continuously, as does a large part of the world’s population.
This fact has conditioned not only the experience of the trip itself but the entire tourist buying cycle.
But how does social media influence the “buyers journey”?
Surely you have asked yourself that question from time to time.
Let’s see it.
The influence of social networks in tourism
The role of social media in the digital traveller buying cycle.
Before the purchase, travellers spend hours researching with their mobiles, tablets and computers both in search engines and on social networks.
In this phase of seeking inspiration, the generation of content by other users who are living their own experiences, serve as points of attraction towards those services or tourist destinations through the generation of ideas of value that is taken into account.
It is also a phase where reviews acquire great importance due to their power of conviction.
PURCHASING
Once they have bought our tourist services or products, these travellers continue to use social networks to plan their trip in greater detail, looking for complementary activities and comparing possibilities in the surroundings of their destination.
ENJOYING
By the time they are fully enjoying the trip, they like to share and “show off” on their social networks about everything they do and live.
It is important that our brand is present in that generation of content and that we seek to encourage the sharing of those experiences that will help us to achieve more visibility for our company for free, reaching a greater number of people.
All these shared actions serve as inspiration for other travelers who are in the early stages of the buying cycle.
POST TRAVEL
Once they have finished their entire trip and with all those experiences in the «backpack» it is a perfect moment for us to use these social networks to thank and retain these customers.
At all times it is necessary that we control the content and comments made in each of the phases in which our tourism brand is involved in order to maintain a good online reputation .
Why should my tourism company be on social media?
My experience in social networks with tourism companies has shown me the great power of influence they have on friends, family and even strangers when choosing a hotel, carrying out a leisure activity or selecting a restaurant to go to eat.
Admit it, what happens to you too?
That is why it is so important that all companies, both in the tourism sector and in any other sector, are aware of the importance of being present through social networks as means of communication and interaction, as well as knowing how to intervene in each one. of the daily events that occur on social networks, a task that community managers do every day.
Being aware of all the advantages and disadvantages of social, is an issue that influences our online reputation, even if your tourism business does not have profiles or accounts on social networks and as we have seen before, they intervene in the cycle of the traveller’s purchase.
We have a huge market of social media users that we can access through these communication channels.
As of January 2020 we are talking about 3,800 million worldwide users, who interact on various social networks. Of all of them, Facebook is at the fore , followed by YouTube , WhatsApp and Instagram .
