What can I do to be more visible on Google ?
The goal of appearing on Google is to increase sales, but in order for them to do so, the company’s website must first meet a number of different criteria. Search engine optimization (SEO) is a way you can take to end up higher in the search engines, which in turn can get more potential customers to find your business.
You may be asking yourself the question: “What can I do to be more visible on Google?” The answer is that there are lots of different ways to improve your ranking on Google. Below we go through some of them.
7 expert methods that can improve your visibility on Google
If you are thinking about what you can do to improve your visibility on Google – then this post is for you. Below we list some of the best methods you can use to get higher up in the search results on Google.
Here are seven ways to improve your business’s visibility on Google!
Focus on long tail keywords
One of the first steps when starting an SEO campaign is to target specific keywords on Google. When you include keywords in the content, it tells Google how to rank your page.
However, some keywords are better than others. So-called long-tail keywords – those that consist of several words – are especially useful. Their length gives them two major advantages:
- Specific: Long keywords are more specific to certain audiences.
- Competition: Long keywords have less competition because fewer companies use them.
Of course, you can still use short keywords, but focusing on long-tail keywords is a great way to be visible on Google.
Meets the user’s search intent
Users can find your content on Google by entering a specific query. If they do not find what they are looking for in your content, they will not stay but leave the page to continue looking elsewhere. In order to keep your visitors, you must therefore write content that meets the users’ search intention .
The best way to optimize for search intent is to find out what is already ranked for a particular keyword. What you find can give you a good sense of what users are looking for when searching for that particular keyword. Then you can design your content to match what users want to find through their searches.
Create a profile on Google My Business
The content of your site is not the only way to rank on Google. You can also work with SEO through Google’s platforms, most notably Google My Business.
Google My Business is a platform where companies can create profiles where they provide some basic information about themselves. These profiles are then displayed locally in the “3-pack” for current searches. When you create a profile for your company, you have the opportunity to end up high when it comes to local searches.
Maybe you already have an account linked to your business, in which case you can use it by presenting an ownership certificate for your business. Then you can fill in all the necessary information about your business and start appearing in current local search results.
Improve the loading speed of your site
When users visit your site, they want it to be uploaded quickly. In fact, 83% of users expect the pages they visit to be uploaded in no more than three seconds, and preferably even faster. If your site does not live up to these expectations, most visitors will immediately press the “back” button, which in turn will result in fewer visitors and a poorer position in the search results.
If you want to improve visibility on Google, you can try to get your page to load faster. There are several ways to do this, including:
- Minimize the code
- Caching of web pages
- Restrict redirects
- Compression of images
The above points do a great deal to speed up your site, which in turn will increase your traffic and will rank better.
Design your page responsibly
Did you know that over 50% of all internet traffic comes from mobile devices? In addition, Google ranks web pages based on their mobile format, not their desktop format. If your website is not adapted for mobile phones . Then you will lose a lot of traffic – and it will probably not be ranked either.
To ensure that you end up high in the search results and maintain the visibility of the users, you should use responsive design on your website. Responsive design is a format where the layout of the pages is changed to fit the device on which they are displayed. The page thus comes up with optimal appearance regardless of whether the user is on the computer or mobile.
By applying responsive design, you can thus adapt your website to mobile, which improves the place in the ranking and can give you more visitors.
Integrate links
Links are one of the best tools for SEO. There are two types of links that you can use:
- Internal links: You can create internal links on one of your pages by linking from it to other pages on your site.
- Backlinks: Backlinks means that an external website links to your content.
Internal links are useful because they help you keep visitors on your site longer. A user may start on one page and then follow a link to another page where they can continue reading.
Backlinks cause you to end up higher in the search results. When Google sees that reputable websites are linking to you. You too will be considered reputable and thus get better placement in search results.
To get backlinks, you can try to find bad or outdated links on reputable websites in the same industry as yours. Then recommend these web pages to replace the old links with new links to your content instead.
Use Google PPC (pay per click)
Although all the tips on this list so far have been about SEO and how you can appear organically on Google, there is another option to appear in the search results: Paid search ads.
Google Ads lets you create ad campaigns and target certain keywords. When someone searches on a keyword that you bid on. You can make your ad appear at the top of the search results. Where it is more easily visible and noticed.
You can increase the chances of your ads showing by adjusting your bidding style and getting higher Quality Scores (Google’s overall Quality Ads rating). The good thing about this is that you only pay for your ads when someone clicks on them!
what it takes to be visible on Google.
Now that you know what it takes to be more visible on Google. It’s time to put this into practice – and Approach First will be more than happy to help you more!
With our SEO services , we offer you help in optimizing your marketing with each of the above points – plus many more. In addition, you will be assigned a special office representative. Who will work with you on all aspects of your campaigns.
