What Features Should Be There in On-Demand Apps?

In the consumer market, we see a rapid pace in delivery of goods to the customers. Moving to the market either for groceries or buying medicines is not a trend anymore. This could happen online as well. Utilization of on-demand apps which act as a bridge between service providers and consumers is creating a hype. Instead of individual apps, on-demand apps offer multiple services including grocery, cosmetics, salon and many others.

Let’s find out mandatory features in on-demand apps.

• Simplified User Interface

A smooth and intuitive user interface is the primary reason to retain users. If they come across a complex UI then they might leave the app. Make your app design in such a way that it engages the audience completely.

User interface is the first step of the customer journey. If they find it comfortable then they will move further. Provide them a simplified, easy to use interface which persuades them to explore the app further.

• Advanced Search Options

An on-demand app is a great platform to have the required services conveniently and swiftly. Customers use different keywords to search for the services in the search bar. Besides this, there should be a voice search option as well.

As per statistics, 20% of searches for shopping are through voice search. 

This rate in the coming times will tend to increase. Searching through voice will help customers to look for the services instantly. Grab more customers by providing them the latest features and functionalities in the app.

• AI-based Chatbots

On-demand apps are sort of an intermediary between the two parties i.e., customer and service agents. Using this app, customers find the top service agents conveniently. To facilitate this procedure, they need to be in touch with the support team.

Here comes the role of chatbots – AI-based bots. 

Again credits to technological revolution for minimizing human effort with bots based on artificial intelligence. It is without any question that customers need a representative with whom they could consult their queries. Chatbots give an impression as if you are communicating to humans. It helps answer the questions of the users related to services. Moreover, it also eliminates the need for businesses to bear the charges of the customer representatives.

• Safety & Security

Safety and security is a primary concern in developing an application. By coming in terms with the mobile app development company, ask them to ensure app security. Nowadays, applications are available on several networks. Because of this, there are security issues.

To overcome threats and breaches predicaments and protect consumers’ information, develop a secured app. It should be a trust symbol for the users. If they will be having any ambiguity of data misuse then they will not use the app anymore. Utilize apps to get more customers and not lose them.

• Push Notifications

Push notifications is a marketing strategy that always works. Keep engaging your customers with the latest services and offers. Sending them notifications can make them come back to you. Better than email marketing, let them know about discounts, deals and other information.

Coordinate with your software development company and ask for this feature in the app. In the light of statistics, we see almost 93% retention rate using this strategy. Addition of this feature in on-demand apps will help users know more of the services they can enjoy at home.

• Payment Gateways

In your on-demand delivery app, make sure you have various payment options. This is truly a distinguished feature which could enhance customer satisfaction. It could be cash on delivery, internet banking, digital wallets and debit or credit cards etc.

Let them make payment by the option which is convenient to them. It is also a great customer retention strategy. Don’t make them leave you by just not providing a suitable payment method. Otherwise, they will switch to a competitor’s app within a while.

• Order Tracking & History

After placing an order, customers have the right to know the details of provision of services. With a GPS tracking feature, they can get to know the status of their orders. They will receive updates about the services they want to have. With this feature, let customers know how concerned you are to provide them services timely.

Apart from order tracking, having a record of customer’s past orders is also beneficial. What purchases they have done in the past can guide them to craft a buyer persona. This can give an insight about a customer’s interests. Consequently, you can send personalized product recommendations

• Customer Reviews

This feature helps depict to what extent a business is credible. Customer reviews can let other users know that you are a business worthy to opt. It contributes a lot in shaping customer’s buying decisions and boosting sales.

Apart from this, this will help your business in providing personalized services. Their feedback will help you in taking corrective actions. You can work out what modifications they want and thereby level up the customer experience.

• Wish List

There could be a possibility that customers don’t want to purchase the products all the time. Oftentimes, they just look for the services they wish to have. To cater their needs, a wish list feature seems mandatory. Through this, you can get to know which services users are interested in.

This is an opportunity to gain more customers. You can send them push notifications to have services from time to time. This strategy also works pretty fine to have a harmonious relationship with customers.

•  Order Cancellation

Your on-demand app is also in need of this feature. They must have the option of order cancellation. There should be no restriction that they will definitely have the orders. They can cancel the order by keeping in view their reason.

Moreover, they can reschedule the order. And you can send them push notifications to reschedule their order as per their convenience. Have this feature in your app to provide maximum facilitation to users. 

In Conclusion

To have the aforementioned and many other features in on-demand apps, visit Data On Matrix. This leading tech solutions company can accompany you to have a high performing and fully-functional on-demand app.