Why Your QR Code Marketing Campaign Is Failing
QR codes appear to be very simple. They may be established for free in seconds and provide an immediate link between the physical and virtual worlds, but that doesn’t mean you can just slap a code on a wall and call it a campaign. No, QR codes, like any other successful digital marketing campaign, demand innovation, nurturing, and preparation.(marketing campaign)
What exactly is a QR code?(marketing campaign)
QR Codes, or Quick Response Codes, are barcodes that can carry a lot of data. Besides, QR codes are used in consumer marketing to notify people about the product that the QR code is on. QR codes are scanned with a QR code scanning app on a smartphone to accomplish this. The user is then taken to a URL included in the QR code after scanning it.
Users can use their smartphone to get information about items and services without having to input in an address or scroll through a search results page, saving time. QR codes, in essence, provide a direct link between a product and a customer.
As you might expect, QR codes may be a great marketing tool when used appropriately. However, if you make one of the most typical QR code campaign blunders, your campaign may be condemned to fail.
Continue reading to learn about the most typical blunders made while running a QR code campaign.
The location is irrelevant.(marketing campaign)
The user must exert some effort to decode QR codes. If the information obtained by a QR scan is unrelated to the item on which it was detected, valuable time has been spent, and the user may be unimpressed.
Users who are dissatisfied are unlikely to return. Making a good first impression is crucial for your QR marketing.
It’s critical that the time spent scanning a QR code is worthwhile for the customer. Consider the numerous steps a user must take to get to the end scan destination:
- Remove your phone and look for the scan app.
- Scanning the code (as many times as necessary if it isn’t immediately accessible)
- Allow a few moments for the page to load.
- Finally, you’ll arrive at the QR scan result.
Once you’ve finished the many steps to access the QR code information, it better be fantastic and, of course, mobile-friendly!
Allowing them to know exactly what they’re searching for is a better method to persuade them to scan a QR code. Coupons, discounts, freebies, insider information, or anything else that will entice customers to complete the scan from beginning to end.
The location isn’t reachable.(marketing campaign)
There are places when QR codes are successful and suitable, and then there are instances where they aren’t.
People should be able to quickly access a QR code in appropriate situations. High-traffic areas with a tendency for people to cluster and wait are great locations. The following are some examples of appropriate QR code locations:
- Buses, bus stations, and airports all have waiting spaces.
- High-traffic zones
- Labels, business cards, posters, and any other location where people would be interested in learning more.
- Fronts of stores (to direct customers to online shopping when your physical business is closed)
- The following are places where QR codes should not be used:
- Subways, in-flight magazines, and library basements all have weak or no internet connections.
- On moving objects, such as automobile exteriors and bicycles.
- Inside packaging and other difficult-to-find places
It will be concealed by greasy areas and melted cheese on fast food containers.
The QR code is unattractive.
QR codes that aren’t customised or visually appealing are more likely to be disregarded. You can use graphic design principles and an online editing tool to make them more appealing, noticeable, and approachable.
Rounding the edges of your QR code, changing the colour (anything as long as it’s contrasting enough to scan), or adding fascinating components to the QR code frame for a unique look are all examples of graphic design that may be used to modify your QR code.
You may also easily replace the unnecessary code boxes with your own logo provided you generate your code with a 30% error correction!
The QR code is not working.
Make sure your QR code works before releasing it to the world. Test it several times, and make sure you test it on a variety of devices and browsers. Plan to re-test it on a frequent basis after you’ve tested it and made sure it works.
You’d be shocked how many businesses send their customers to a 404 page or a security certificate that isn’t valid. Remember that, while your QR code will persist indefinitely, the information associated with it will not. There’s no reason to leave users with expired deals or out-of-date information when the destination can easily be changed from the back end without modifying the QR code itself.
What’s the status of your QR campaign?
Did any of the above QR code blunders strike a chord with you? If that’s the case, a simple fix will most likely be all that’s required to get your campaign back on track. Try changing the material associated with your QR code to make it more relevant, or look for better places to display your codes.
If you’re still not getting the results you want from your QR code campaign after making changes, talk to a digital marketing specialist. Sticky Media is a team of marketing experts who can help you get your QR code campaign off the ground.
