How Augmented Reality Benefits Businesses?

In recent years, virtual reality and augmented reality have made a huge breakthrough and a lot of businesses and industries are using this technology to improve everything from medicine to entertainment and even business marketing strategies. But how does AR help your brand and how can it be used? Using this technology in the right way can help your brand stand out from the rest, gain a footing over the competition in the market and bring new users to your website. 

Here are some of the many advantages the Augmented Reality app development can do for your business. 

• It creates an immersive and high-end experience

Augmented reality allows your business to create a whole new dimension for your customers. Instead of simply sticking to two-dimensional advertisements it allows users, to become more interactive with the content. For example, if you are choosing furniture but aren’t sure how it would look in your home, an AR company allows you to see the chair in your living space, the type of fabric, the size, and more so that you can easily get an idea of what it’s like to own it. Many clothing companies, supermarkets, and even vehicle brands are now showing their products in a 360-degree view or even allowing users to drive around the neighborhood or view the interiors of the car from the comfort of their homes. 

• It can help grow your brand

The world is changing and customers are looking for brands that can keep up with the changing trends and innovations as well as use an AR filter in the type of campaign or strategy they showcase. A lot of big brands like Nike, Puma, and even video games like Resident Evil are taking AR to a whole new level and making each advertising campaign of theirs so interesting that you can’t walk by without looking at it. This type of strategy embeds the brands in the mind of the consumers and this can lead to increased sales or people talking about it, sharing it on social media, and even recommending it to their friends and family. 

• Bring the store to the consumers

Another added advantage of AR is that it allows businesses to bring the store to the consumer. For example, Starbucks while popular isn’t always close enough for people to drive by or drop it, instead they allow their customers to experience new drinks, packages, or even food items in their homes using AR technology. Customers can see interactive videos, animations, and much more so that they can either order the merchandise online or remember the store the next time they drive by. This allows you to keep your current followers while bringing in new users. 

• It lets you go viral

Certain movies, and series like Game of Thrones, or games like Pokémon Go get people both young and old crazy and the next thing you know celebrities and influencers are posting about it creating new trends and making these serials go viral. An augmented reality filter can also be used for your brand in a similar way, for example, when the game Pokémon Go came out, restaurants and cafés took advantage of this craze and encouraged customers to come to find their Pokémon on their property as well as grab a drink or some food. This not only drew in new customers but encouraged them to share the restaurant online, with their friend groups, and brought in a range of new clientele. 

• It eliminates language barriers

The best thing about augmented reality technology is that it reduces language barriers. For example, if a tourist is traveling to another location and doesn’t speak the native language, an AR program on their phone can offer subtitles, emoticons, and symbols, or display words they understand on top of the text. This not only ranges to tourists but several movies, video games, medical equipment, and even sports so that you can watch your favorite shows without worrying about the language. Some clothing stores and restaurants also offer the entire page translation in English along with their products and payment options so that you can choose products from all over the world without worrying about the language barrier. 

• It lets your brand stand out from the rest

Finally, using Instagram AR filters allows you to capture the target audience you want and stand out among a sea of other brands. Social media is widely used today and everyone and their pet are on it, using AR programs to promote your page, interact with your audience, and offer them an immersive experience also helps you boost your sales and grow your brand. Certain sports brands like Nike and Adidas use AR to promote their shoes along with athletes and uniquely showcase their products. World Marine Rescue sites also use AR to showcase the beauty of the ocean, the whales, and scuba diving which offers a much more unique perspective as compared to looking at a simple picture. 

When it comes to using AR, don’t just add some tools and features together, but take the time to understand what makes your brand special and how you can use AR to enhance your special features and bring your customers in. It’s important to keep updated with current trends and innovations in the market and search for professionals that can help you meet and exceed your marketing goals as well as save time, money, and investment. 

The Takeaway

Despite its numerous benefits, setting up augmented reality features for your brand can be tricky. If done in the right way, AR can bring a lot of growth, and engagement for your brand and so many companies choose to invest in professional agencies that are skilled, trained, and knowledgeable and can help set up and monitor their AR on their website or social handles. These companies work with you and determine how you can use AR to promote and enhance your brand and will work alongside you to ensure everything runs smoothly.